By Chris Westfall
Cover Designer: CLP Design Studio
Publisher: Marie Street Press
Publication Date: April 29, 2014
(Pre-Emerald Lake Books)
Book Description: Everyone wants loyal, raving customers. But how to you build loyalty-and create brand influence – when traditional advertising and marketing strategies don’t work? How can you create real engagement – where your URL matches up with IRL (that’s “in real life”)? Here’s the book that shows you how to build and influence a new kind of conversation – taking your message beyond the likes, tweets and pokes, with a strategic guidebook to branding in the digital age. Learn how to match your message to your market, create new types of engagement, and inspire every division within your organization. Branding isn’t just a part of your business – it is your business. Written by Chris Westfall (author of The NEW Elevator Pitch), this book turns traditional marketing ideas into actionable results for your brand. Whether you are a solopreneur, or a brand manager for a multi-national company, you owe it to yourself to understand what organizations like Cargill, Cisco and the Huffington Post know about building a world-class brand. Today, customers have more ammunition than ever. That’s why you’ve got to have bulletproof branding.
Project Info: Chris and Tara have been friends for a couple of years now, so he knew when he was ready to publish his next book that he wanted to work with her on getting it formatted properly for publication. As the owner of Marie Street Press, he already had his own cover designer to work with, but he sought out our help in designing the interior so that it would be as riveting as the cover and its contents.
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Detail oriented and focused, Tara brought a keen eye and sharp insights to my latest project, BulletProof Branding. I appreciated her willingness to consistently offer new ideas – her marketing expertise really made a difference for me, and I look forward to working with her in the future. Highly recommended.