Executive Team

The Emerald Lake Books’ executive team consists of our founder, Tara R. Alemany, and our art director, Mark Gerber.

Tara R. Alemany, Founder and Owner

Tara R. Alemany is a multi-award winning author, speaker, book marketing consultant and publisher.

She speaks frequently on book marketing and publishing topics, and works with authors and speakers regularly to get found online, on stage and on-the-shelf using the services of her two CT-based businesses.

Emerald Lake Books’ publishing services are especially effective for consultants, coaches and executives who want to produce better-educated prospects and generate more leads and partnerships for themselves and their businesses.

Aleweb Social Marketing helps those same people launch their messages by developing the foundational materials (website, social media, branding, content, promotional materials, publicity, etc.) and marketing strategies that leverage the power of being an author to open new doors, increase consulting opportunities and establish their expertise.

Tara has authored two books, and co-authored or contributed to four others. Her book, The Best is Yet to Come, won an Honorable Mention in the 2014 Readers’ Favorite awards and shares the lessons learned while overcoming the unexpected death of her fiancé in October 2011.

Her first book, The Plan that Launched a Thousand Books, is a DIY guide to creating your own book marketing plan. In it, she shares the tools and services she recommends to her clients and readers. The second edition of this book won two silver medals in the Florida Authors and Publishers Association’s 2015 President’s Book Awards.

In addition to consulting, writing and speaking, Tara serves on the Board of Directors for a Christian writers’ critique group and is both President and Chaplain of that same group. In her spare time, she is a wine maker, a martial artist, a juggler, a military Mom of 2 teenagers (one of each), step-Mom to a lovable mutt, and is owned by a black cat.

Mark Gerber, Art Director and Partner

Over the years, Mark Gerber has won multiple awards for his work, which ranges from book cover illustrations and designs to newsletters to advertising campaigns. He has been creating powerful graphics and realistic images since the early ’80s, each designed for maximum impact and client satisfaction.

His work has been used by major publishing houses on books by Danielle Steele, Stephen King and Eric Van Lustbader, who now writes the Jason Bourne thrillers, as well as publications like the Wall Street Journal and Institutional Investor. For Hasbro, he illustrated the playing cards for the 50th anniversary of the board game “Clue.”

Mark has also worked with many other national and regional advertising agencies and smaller companies. A partial list of Mark’s past and present clients includes organizations such as Billboard Magazine, Emerald Lake Books, Friendly’s, Lego, Lever 2000, Litchfield Distillery, Penguin Group, Random House, Rangen Aquaculture. the Regional YMCA of Western Connecticut, Simon & Schuster, Shelter Rock Winery, Sudler & Hennessey, the Vein Institute of Connecticut, the Wall Street Journal, White Silo Winery and Yankee Candle, to name just a few.

Mark’s versatility as an artist allows him to apply a range of techniques and styles to suit the finished product to the client’s needs. He is equally comfortable creating realistic paintings or cartoons and caricatures, in both traditional and digital mediums.

His skills as a designer enable him to serve his clients’ needs, no matter the desired product. Whether it’s creating forms or designing logos, billboard advertising or large scale banners, Mark has done it and just about everything in between, too.

He has created the marketing collateral necessary for corporate branding, including logos, brochures, business cards, letterhead, pitch decks, one-sheets, images for packaging and advertising (for print and online), etc. And his extensive background in the publishing industry has provided him with opportunities to work with magazines, newspapers, books and more.

One of Mark’s greatest strengths is in working collaboratively with his clients to understand their needs, as well as the intended use of the material he’s creating, so the finished product achieves its purpose.

Originally from Idaho, Mark now lives in Connecticut and enjoys coaching girls’ lacrosse and spending time with his two grown daughters.

To see samples of some of Mark’s illustrations, check out his portfolio.