Book Launches Simplified

Getting Ready to Launch Your Book and Wondering How to Do It Right?

Or have you already launched your book, but not gotten the results you’d hoped for?

If you answered “yes” to either of those questions, then this course is for you!

The Book Launches Simplified course explores the various components involved in launching and marketing a book successfully, whether your book is fiction or nonfiction. It then takes a deeper dive into the products, tools and services we recommend to authors to make their book marketing easier.

Does This Sound Familiar?

After weeks, months or sometimes years, of writing, when you finally get to write the words “The End,” every author feels an intense sense of satisfaction.

You may have even sighed with relief when you set down your pen or closed your computer after jotting down those two little words.

Your manuscript is finished! Now you can reconnect with the real world and catch up with the relationships (or TV shows!) you’ve missed while holed away, working on your book.

It’s at this point where many first-time writers believe the hard work is behind them and the best is yet to come!

How Would It Feel If…

…instead, you alleviated the strain and pressure of trying to do everything at once. When you adopt a “big picture” view of your goals, you’ll be able to create a plan that will work best for you, your ideal reader and your book. This allows you to focus on those aspects of a launch, for instance, that will build toward your specific goals, while ignoring the things that won’t support that vision.

Marketing is a journey, not a destination. When you realize that, it allows you to chip away at things as they fit with your schedule, prioritizing those tasks that appeal to you most. You get to avoid being overwhelmed by having to do everything at once, knowing that the activities you are doing are moving you closer to your goals.

And because your marketing will be more targeted and specific to your ideal reader, you’ll find more people interested in buying (and reading) your book!

By having an overview of the process, you can avoid “shiny object syndrome” and spend your time on those activities that are more likely to yield the results you want at a pace you can sustain.

This Course Is For You If…

…you’re interested in this bird’s-eye view of a book launch that helps you effectively plan and prioritize your book marketing.

I’ve created a course structure based on the proven methods we teach our own authors.

• The 12 modules contain 94 lessons with almost 9 hours of video instruction and homework assignments that cover the various facets that go into a book launch, including book listings, author profiles, launch teams, social media, editorial and consumer reviews, marketing materials, book awards, publicity and advertising, to name a few.
• We discuss the ideal timing of these activities, as well as their relative costs.
• The course demonstrates how one decision, like going wide or narrow with your distribution, may impact or affect others down the line.
• All of the potential resources outlined in the course give you plenty of options to consider for your own book launch plan, whether you write fiction or nonfiction.
• We have proven experience with these resources and many others that has helped our authors market their books confidently.

Moral of the story: Knowledge is power. When you understand the pros and cons of various book marketing resources and activities, you can decide which ones best suit you and your needs. Rather than trying out every new option, you can focus on those most likely to help you achieve your goals while staying within your budget.

Here’s What You’ll Find in the Course

Meet Your Instructor

My name is Tara Alemany, and I’m the creator of this course.

As the founder of Emerald Lake Books, I’ve seen the importance of making sure our authors know exactly what their options are when it comes to planning a successful book launch, and then helping them develop a marketing plan designed to achieve their specific goals.

This course was developed to provide a high-level overview of a book launch to our authors and then to dive deep into some of the specific tactics and strategies we recommend they use, so they knew what to anticipate and plan for as their own release date drew near.

This knowledge enabled them to prioritize their launch activities in such a way that things were manageable by focusing on the activities best suited to their book and audience. Ultimately, every single one of our authors who took the time to prioritize and plan their marketing efforts based on their specific goals surpassed the average lifetime sales of other first-time authors, often within the first month or two of releasing their book!

What Others Are Saying

Everything I hoped for and more!

After spending a year submitting proposals for my book Enlighten Up! and filing the rejections from traditional publishers, I met Tara at a writers workshop and was impressed with her knowledge and presentation. I did my research and submitted my proposal. My experience with Tara and Mark was everything I hoped for and more. They listened! They were and remain supportive partners. Publishing a book is a huge undertaking and having excellent support and advice is absolutely necessary.

Beth Gibbs

ProYoga Therapeutics

Indispensible!!

Emerald Lake Books is a professional, high-class operation. They have shepherded me seamlessly through the publishing process and now continue to guide me through the complications and challenges of marketing my book. It’s not an exaggeration for me to say, I couldn’t have done it without them. I sing their praises to everyone.

Susanna Liller

Ruby Slippers, LLC

How Much Is the Course?

The entire Book Launches Simplified course consists of over 5 hours of video content and numerous exercises and articles.

When specific resources are mentioned, we include a link to it, making it easy to find, as well as a cost indicator so you know whether it fits in your budget at a glance. We also identify the ideal timing for a variety of activities, identifying those things that must be done before the release, soon after the release, and those that can be done months or even years later, taking the guesswork out of the timing of activities for your marketing plan.

You’ll get all this for $297, but only if you buy now!
Prices may go up at any time!

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