Your results tell us you'd be best pursuing...

Based on the information you provided, it looks like your book is best suited for boutique publishing, sometimes referred to as "hybrid publishing."

This option gives you the best of both the traditional and self-published worlds!

Compared to self-publishing... You have the benefit of working with a professional team who knows what they're doing. So, you don't need to figure everything out yourself. They will guide you through the process.

Compared to traditional publishing... You will have more of a say in the design and editing of the manuscript. And... bonus! You'll have a much shorter amount of time to wait for your book to be released. You'll also see more money from book sales.

This is a great option for anyone who doesn't want to learn the ins and outs of publishing a book, but still wants a high-quality product that meets professional publishing standards. We find it works especially well for anyone who is using their book to build a brand or business since their book is more likely to be released in a matter of months, not years.

Some people have a negative view of hybrid publishers. And as with any industry, there are some "bad apples" out there. We recommend evaluating any company you're considering against the IBPA's Hybrid Publisher Criteria. All reputable hybrid publishers adhere to these standards, so it's a good starting point for conversations with any publisher you're considering working with.

As with any publishing model, if you're going to be working with anyone else on creating your book, be sure to do your due diligence. Check for reviews, speak with other people who have used them before, and make sure that they're truly reputable.

Unfortunately, some companies oversell and under-deliver. So, if you see an overwhelming number of negative reviews or comments, continue your search until you find the right fit for you! You'll be building a long-term relationship with your publisher. Make sure it's one that you'll be happy with today, tomorrow and many years down the road.

Whichever company you choose to work with, make sure you understand the relationship you're about to enter into. You can find a list of questions to ask before you sign a publishing contract here.

We also recommend that you spend time studying up on book marketing best practices. While your publisher may have marketing services they can offer you, having a solid marketing plan of your own in place will be crucial to your success. We like to say that "marketing is a journey, not a destination." So you want to make sure you understand how to do it so you can continue to market your book long after the services you hire are complete.

Take some time to get clear on who your ideal reader is, what your book has to offer them, and how you're going to connect with them so they know your book exists. When you do, your marketing will be much more effective. Emerald Lake Books founder, Tara R. Alemany, has written a book called "Publish with Purpose" that can help you get started.

As you're working out that marketing plan, a terrific resource for having your specific questions answered is the Free Advice Friday program that Amy Collins from New Shelves offers. Listeners send in questions that she answers during a Zoom webinar on Fridays. You can find past episodes on her YouTube channel here or join an upcoming installment here.

We wish you all the best as you begin this next stage of your publishing journey!

And if you're looking for a publisher now, we invite you to learn more about Emerald Lake Books.

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