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Business

A Book Is NOT a Glorified Business Card

Have you ever heard someone describe their book as a glorified business card? Some speakers and coaches hand out their books at conferences and events like stickers at a pediatrician’s office or lollipops at a bank. However, a book is so much more than a glorified business card. Let’s take a closer look, and I’ll show you why. A business card typically contains a lot of useful information about you, especially if a person wants to get in touch with you. It may have your: name email address phone number website photo product info social media handle and more! Every detail on the card is about you and your brand. Yet an effective book, one that can successfully help you grow your business, is more about the reader and the problem they’re looking to solve than it is about you. A business-building book: clearly identifies the reader’s problem. outlines some possible solutions. shares why certain … Continue Reading

Building Your Business with a Book

Are you working hard at building your business? Every couple of years, we survey small business owners and entrepreneurs to discover what their worst business problems are. Out of a list of ten common problems we often hear about, there are three that always place at the top of the list. The order they appear in may change from year to year, but these three are always among the Top 3 Worst Business Problems people face. I need more leads. I need to improve my cash flow. I need better brand visibility. It’s common for two of those to tie in the survey results as they all vie for the #1 slot. This means that a fourth issue regularly makes it into the Top 3 as well: There aren’t enough hours in the day! Do any of these sound familiar to you? More startling Facts The scary thing about those results is that almost half … Continue Reading

Lionel Binnie

Lionel Binnie hails from the U.K. but has spent the last few decades in the U.S., first in California and later in New York, where he’s now based. After working with several medium-sized retail and fashion businesses, he founded MSource Ideas, a business development consultancy in 2008. As someone who has worked as a practitioner and consultant with consumer products and retail businesses, Lionel noticed a distinct lack of resources that tackled the questions he raises in this book. So he decided to write what was missing. Specifically, if consumers can order virtually any product imaginable and have it delivered directly to them, what types of shopping experiences are likely to persist in the real world? And why? Now that we are two decades into the era of e-commerce, Lionel felt we have a good vantage point to ask and answer these questions. And as someone who is intensely interested in the outcome, Lionel decided … Continue Reading