Our Favorite Tools and Services for Successful Book Marketing
In full disclosure, some of the links on this page are affiliate links. If you chose to purchase the resource using our link, we may receive a small commission. However, we only recommend those resources we have first-hand experience with and can confidently recommend to those who trust us to help them navigate their book marketing options.
Overview of a Book Launch Course
Getting ready to launch your book and wondering how to do it right? Or have you already launched your book, but not gotten the results you’d hoped for?
If you answered “yes” to either of those questions, then this course is for you!
The Overview of a Book Launch explores the various components involved in launching and marketing a book successfully, whether your book is fiction or nonfiction, then takes a deeper dive into the products, tools and services we recommend to our authors to make their book marketing easier.
Publish with Purpose
Writing a book isn’t easy. And marketing one isn’t any better. But the case studies and exercises contained in our award-winning Publish with Purpose will provide you with the roadmap you need to make it effortless to engage the right readers and achieve the results you want for your reader, your book and yourself.
After all the effort you’ve put into your book, don’t stop short of your goal! Learn what it takes to make your book a success.
Publish with Purpose Virtual Summit
With over a dozen speakers, all experts and influencers in their fields, the replay recordings of this summit contain a treasure trove of information for any author who wants to learn how to market their book more effectively.
We talked about audiobooks, Amazon ads, schools, libraries, bookstores, reader reviews, courses, book awards and more!
With over 14 hours of content, you won’t want to miss out on these replays.
61 Questions to Ask Before Choosing a Publisher
There are different paths one can take to publish a book, and each has its pros and cons. So, it’s important that you know which publishing model suits your needs best.
If you decide that working with someone else to publish your books is right for you, then you’ll want to iron out all the details ahead of time, so you know who is responsible for what and when.
These questions allow you to compare apples to apples as you speak with various publishers about your specific book and needs.
Book Marketing Tools
MockupShots is a tool that can be used to create mockups and professional product shots of books and information products. Users receive lifetime access to over 600 professional mockups ideal for promoting your book online and in social media.
Kindlepreneur Amazon Ads Course
Dave Chesson, who created the Kindlepreneur Amazon Ads course, is a master of Amazon Ads. We credit him with everything we know about advertising on Amazon.
We have been advertising our catalogue of books on Amazon continuously since October 2017, and our average cost of sale (ACOS) as of December 27, 2020, is 9.71%. Essentially, for every $1 we spend, we make approximately $10 in sales. And that’s all thanks to Dave Chesson and this free course.
Choosing the right categories and keywords is important to the success of your book. So is understanding who your competition is, what they’re doing, and how difficult it will be to rank against them.
Publisher Rocket, created by Dave Chesson at Kindlepreneur, will help you do the research you need in order to position your book the best you can.
This tool allows you to create all sorts of viral giveaways and referral programs to encourage your followers to share and promote your book.
Leverage the power of “word of mouth” marketing by creating a Viral Loops campaign for your next launch or to build your mailing list.
KDSpy is a Chrome extension that helps you do sales research on Amazon to see how well other books are selling. This type of research allows you to identify the more profitable keywords and categories for your book.
Book Review Services
This service helps you launch your book with more reviews. Simply submit your book for consideration and, if accepted, your ARC will be shared with their community of 15,000+ book reviewers and influencers.
While many review sites have a fairly low ratio of downloads to actual reviews, this one boasts that approximately 75% of downloads from its community result in reviews.
This is a reflection of how much BookSirens respects their reviewers. They do this by ensuring that only the highest quality books are offered to them.
NetGalley helps publishers and authors promote digital review copies to book advocates and industry professionals. Publishers make digital review copies and audiobooks available for the NetGalley community to discover, request, read and review.
While the reviews are intended primarily to be left on the NetGalley site, many reviewers will also post them to the Amazon and Barnes and Noble websites as well.
While it can be expensive to list your book directly with NetGalley, there are shorter-term listings available through IBPA (for members only) and BooksGoSocial (for anyone).
Readers’ Favorite Reviews
In addition to its book award competition, Readers’ Favorite offers a free editorial review to anyone who wants one that’s published on the Readers’ Favorite website and can be used elsewhere as well.
It typically takes six to eight weeks to receive a free review, or you can order an expedited review for a nominal fee.
Either way, then the review is ready, it’s announced to 500,000 libraries, bookstores and schools.
Book Award Pro
This service automates the process of finding book award competitions that your book is suitable for and then submitting your entry.
We have paid virtual assistants good money many times over the years to do all the necessary research for finding ideal award competitions for our books. Yet Book Award Pro is easy, economical and automatic. Well worth looking into!
FAPA’s President’s Book Awards
The Florida Authors and Publishers Association runs an annual book award competition that is a juried award competition, where each book is judged by as many as three independent judges who are industry professionals. A rubric is used for scoring each book, and awards are assigned based on the book’s total score among all its judges.
That means that in any given category, there may be multiple books that receive the same medal and some medals that are not awarded at all. Your book is judged based on its own merit, not necessarily against other books in the same category.
Readers’ Favorite Book Awards
In addition to offering a free book review service, Readers’ Favorite hosts an international award competition. Every entry receives a free editorial review as well that’s published on the Readers’ Favorite website and can be used elsewhere as well.
There are over 150 genre categories available and no publication date requirement. In other words, you can take an older title and still submit it to this annual competition.
While we have worked with many WordPress themes along the way, our favorite, by far, is GeneratePress, especially when paired with the Generate Blocks plugin.
The free version of GeneratePress is great, but if you get the premium version, it provides a lot more customization of your layouts and designs.
Pretty Links is a WordPress plugin that allows you to create branded links using your domain name that redirects to another location you specify.
We strongly recommend that our authors use PrettyLinks within their books when URLs are needed. That way, if something ever changes, you can update the PrettyLink and your readers won’t ever know the difference.
You’ll also gain some insights into which URLs your readers access the most, which helps you identify what they want more of.
Book Like a Boss
This is our favorite calendar system. It’s easy for us to create appointments that sync directly to our personal calendars. And for those calls that require payment in advance (like our VIP Coaching calls), it integrates with our payment processor to make it easy to take care of everything all at once.
Since it connects automatically with Zoom, new conference links are created any time someone schedules a call with us, ensuring that there are no unwelcome guests on the call.