Reference

Lionel Binnie hails from the U.K. but has spent the last few decades in the U.S., first in California and later in New York, where he’s now based. After working with several medium-sized retail and fashion businesses, he founded MSource Ideas, a business development consultancy in 2008. As someone who has worked as a practitioner and consultant with consumer products and retail businesses, Lionel noticed a distinct lack of resources that tackled the questions he raises in this book. So he decided to write what was missing. Specifically, if consumers can order virtually any product imaginable and have it delivered directly to them, what types of shopping experiences are likely to persist in the real world? And why? Now that we are two decades into the era of e-commerce, Lionel felt we have a good vantage point to ask and answer these questions. And as someone who is intensely interested in the outcome, Lionel decided … Continue Reading