While the wide-eyed optimism of youth fades far too quickly, a happier childhood is possible for the kids you love. It’s within your power to preserve optimism and extend belief longer by making Christmas even more meaningful.

Who better to teach you how than The Big Guy himself? This real-life Santa shares how to make family traditions and gift-giving memorable without breaking the bank. Hear stories too of his encounters with children that brought a tear to his eye or made him roar with laughter. This behind-the-scenes look at what it’s like to be Santa will prepare you for your next visit with him and reveal the great joys that being Santa brings.