Emerald Lake Books

In Defense of Hybrid Publishing

I belong to quite a few different social media groups that relate to writing and publishing. And every once in a while, a savvy new author will share information about a publishing deal they have been offered and ask the group’s feedback. Oftentimes, these offers come from hybrid publishers. Upon hearing that, many people will start chiming in with things like, “If you have to pay your publisher, it’s a scam!” and “Publishers pay authors, not the other way around!” I cringe every time I read those responses… But it’s clear by their vehemence that there’s little I can say that will change their minds. To me, the question is no different than whether an entrepreneur should do their own bookkeeping and taxes rather than spend time working in their own area of genius. If you’re not doing what you’re best at, you’re not going far fast. And just as there are bookkeepers and accountants … Continue Reading

How is a list price set for a book?

I was recently asked the question, “How do you set a list price for a book?” Sometimes our authors want their books to sell at a certain price, mostly because they want to make the book affordable for readers. And that’s definitely an important goal to keep in mind. But a list price isn’t something you can just pull out of thin air. There’s actually a formula you need to keep in mind to make sure you can financially justify the price that’s set. That’s why it’s typically the publisher setting the list price rather than the author. The publisher has key information about production costs that need to be factored into the final price. Understand the Market At Emerald Lake Books, we start by looking at the prices of other books in the genre. From a reader standpoint, if two books on the same topic or of similar interest are both of good quality … Continue Reading

We Book Like a Boss, and You Can Too!

Building a business often involves a few growing pains, whether you’re a writer or you sell some other product or service. Demands on your time begin to outstrip the time you actually have available to give, and it becomes necessary to find solutions that help you manage your business better. As a tech lover, I get excited each time I come across a product, service or tool that I believe can help reduce my workload. So, for awhile there, I became a real AppSumo junkie. As soon as I turned the alarm off on my phone in the morning, I’d check out what the latest AppSumo deal was. If you’re not familiar with AppSumo, it’s a platform where you can buy lifetime deals to neat new products, tools and services. And I was definitely addicted. I’m not complaining, though. (Although my business partner might grumble a bit about how much I spent during that phase … Continue Reading

What’s In Your Writer’s File?

Perhaps you’re familiar with Samuel L. Jackson’s punch line in his commercials for Capital One. After he tells you everything that the card is not, he tells you what it is and asks the viewers, “What’s in your wallet?” I’m going to ask you a variation on the question, though, and it has nothing to do with your credit cards or your wallet. I’m going to ask instead, “What’s in your writer’s file?” “What’s a writer’s file?” you might inquire in return. While its form may vary from one writer to another, its purpose remains the same.  A writer’s file is a repository of thoughts and ideas too good to risk losing, but that don’t have a place to call their own yet. Sometimes, they are things that strike us funny throughout the day. Other times, they’re thoughts or emotions that we know will fly away if we don’t capture them before they flee. My … Continue Reading