Is Writing a Book Right for You?
Way back in 2010, I started a small struggling business called “Aleweb Social Marketing.” It had started out as a consulting firm teaching small businesses how to get ahead by using social marketing. The problem was, many small businesses were still trying to figure out whether they even needed to incorporate social media into their businesses. (Can you believe it?) But one segment of my client base was growing organically: speakers who were authors. It took me a year and a half to clue into the fact that working with small businesses wasn’t getting me anywhere, fast! But when I finally did, the focus of my company shifted to figuring out the best ways to help authors and speakers market their books and presentations. Knowing that I needed a unique way to reach this target market and convince them that I was the best resource for them, I decided to write a book. Within three months, I … Continue Reading
