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What to Look for in an Endorsement

Before the design work on your book can be completed, we want to incorporate any endorsements you have secured for your book. The earlier we have these, the better, since there are design decisions that have to be made regarding the use of your endorsements. For example, do we include one (or a fragment of one) on the front cover?¬†On the back cover, do we use more endorsements or an author bio? How many pages of endorsements do we include inside the book? Endorsements can be a compelling part of what convinces a reader who doesn’t know you to try your book. The ideal endorsement endorses you in a professional capacity and lauds the merits of the book as a natural reflection of your expertise. You can then use an endorsement like that both for your professional services (on your website), as well as for promoting your book. Elements of a Book Endorsement Therefore, a … Continue Reading

Sample Support Requests

Sometimes asking someone for help can feel awkward, making it difficult to figure out what to say. If you’re stuck getting started, here are some ideas and sample requests you can model your own emails after. Of course, if the person you’re reaching out to is someone you know well, then these examples will only serve to remind you which details you need to share with them. They don’t need to be as formal and linear as they need to be when you’re talking with someone you have a more professional relationship with. Influencer Influencers are people you want for endorsements and to be part of your launch team. Their name recognition and authority can go a long way in driving a successful launch for you. Before you ask for your support, though, make sure that you are 100% prepared and respectful both of their time and reputation. The easier you make it for them … Continue Reading