The Plan that Launched a Thousand Books

By Tara R. Alemany

The Plan that Launched a Thousand Books by Tara R. Alemany

Cover Designer: Gerber Studio

Publisher: Emerald Lake Books

Publication Date: August 6, 2014

ISBN: 978-0692308752

Book Description: Have you ever published a book and then had no idea how to market and promote it? Most authors only sell a handful of copies, often to family and friends. Are you one of them?

Help is at hand! This do-it-yourself guide walks you through 25 ways that you can market and promote your book yourself. It goes beyond the “Lemonade Lucy Stands” and gives you proven, actionable tools and advice that you can start using today.

These are the methods that I use every day with my clients. Even if you only implement a fraction of the suggestions yourself, it may spark other ideas for you or help you maximize the effect of your marketing budget.

If you are already an established author, you know you need to be your own biggest advocate. This means learning why social media, blogging, interviews and other platform-building activities are important to you and how to leverage them to your benefit. It also means looking beyond the traditional bookstores and online retailers to find potential buyers.

The Plan that Launched a Thousand Books provides valuable insights and commentary that you can use to introduce your book to prospective readers.
The solution to your problem is right here before you.

Discover the latest information about promoting your book online. Learn about various promotional opportunities that you can pursue yourself, such as:

– Defining your plan
– Publisher promotions
– Book launches
– In-book advertising
– eCommerce
– Blogging
– Reviewer outreach
– Affiliates
– Amazon and other book sites
– Podcasts
– Mobilizing your network
– Social networks
– Book awards
– Events
– E-mail
– Getting listed
– Press releases
– Non-bookstore buyers
– Crowdfunding
– and more…

Project Info: Two years after the initial publication of The Plan that Launched a Thousand Books, it was time to update the book. Too many things had become outdated in it, and there were so many new methods and techniques that Tara wanted to add to it.

Besides, the initial cover was never quite what Tara had hoped for… Now that she had met Mark Gerber of Gerber Studio, it was time for a change. His talents in digital illustration allowed Tara to finally have the cover she’d originally envisioned.

So, in this 2nd edition of the book, there is 75% more content with updated strategies for marketing your book online, on-stage and on-the-shelf. In addition, there’s a new cover with a celebrity endorsement, a free downloadable template, and a much-requested print edition.

Learn more about the book on:

In the News:

Emerald Lake Books Publisher to Present at the Connecticut Authors and Publishers Association


  • Silver medal, 2015 President’s Book Awards from the Florida Authors and Publishers Association: How-to category
  • Silver medal, 2015 President’s Book Awards from the Florida Authors and Publishers Association: Reference category
  • Bronze medal, 2015 Cover Contest from AuthorsDB: Business & Economics category